For hotels & accommodation

Your review score is quietly setting your room rate.
Your review score is quietly setting your room rate.
Your review score is quietly setting your room rate.

A 1-point lift in review score can support an 11.2% higher rate. nrtureAI® shows which parts of the stay are lifting yours and which are dragging it down, from check-in to breakfast.

We benchmark you against your comp set live on the call.

Trusted by operators who take experience seriously

The hotel reality

Your GM sees the score. Not what’s behind it.

Every department touches the review. Nobody owns the full picture, and the comp set keeps moving.

01

Department blind spots

Housekeeping, front office and F&B all shape the review. Nobody sees their slice clearly.

02

Replies eat duty manager time

Personalised replies across platforms take hours a week. Generic ones hurt more than they help.

03

The comp set moves while you wait

By the time the monthly report lands, the hotel down the road has already overtaken you.

11.2%

Up to 9%

Up to 9%

higher price possible with a 1-point higher review score, at the same occupancy

Source: Cornell Center for Hospitality Research

1.42%

77%

77%

RevPAR lift for every 1% increase in online reputation score

Source: Cornell CHR (Anderson)

24%

89%

89%

more booking inquiries for hotels that respond to over half their reviews

Source: TripAdvisor

What you get

Run reputation like revenue management

Department-level clarity, comp-set context and replies that match your brand standards.

Department-level scorecards

Scores split by department, so every head of department owns their slice of the review.

Comp-set benchmarking

Benchmark every stay attribute against the hotels you actually compete with.

Know which stay moments drive revenue

The Emotion-to-spend Intelligence Report links stay attributes to revenue, so every department knows its priority.

Real-time survey integration

On Pro, combine in-stay and post-stay surveys with public reviews for one view of the guest.

Meet Elara

Meet Elara, your AI Experience Strategist
Meet Elara, your AI Experience Strategist
Meet Elara, your AI Experience Strategist

Elara handles your social reputation. You handle your business. She reads every review, responds in your brand voice, and flags what needs your attention, so you’re not spending hours on review management.

Elara drafts on-brand replies and routes anything sensitive to the right head of department.

Always on

Every review gets a response, on every platform, in every language.

Always on

Every review gets a response, on every platform, in every language.

Always on brand

Responses are tuned to your tone of voice during onboarding, not generic templates.

Always on brand

Responses are tuned to your tone of voice during onboarding, not generic templates.

Always learning

Elara’s responses improve as your review profile grows.

Always learning

Elara’s responses improve as your review profile grows.

15+ native languages

Use nrtureAI® in whichever language you’re most comfortable with.

15+ native languages

Use nrtureAI® in whichever language you’re most comfortable with.

“Do guests know it’s AI?”

Elara replies as your business, not as a bot. Responses are warm, specific and aligned to your brand standards.

Why nrtureAI®

Most tools tell you the score. We tell you the fix.

Typical review tools
Typical review tools
Typical review tools

Positive or negative sentiment

Positive or negative sentiment

Positive or negative sentiment

8+ experience attributes, scored and tied to spend

8+ experience attributes, scored and tied to spend

8+ experience attributes, scored and tied to spend

Value only once surveys are rolled out

Value only once surveys are rolled out

Value only once surveys are rolled out

Insight from day one, using the reviews you already have

Insight from day one, using the reviews you already have

Insight from day one, using the reviews you already have

Your scores in isolation

Your scores in isolation

Your scores in isolation

Benchmarks against the hotels in your comp set

Benchmarks against the hotels in your comp set

Benchmarks against the hotels in your comp set

Generic suggested replies

Generic suggested replies

Generic suggested replies

Replies in your brand voice, in 15+ languages

Replies in your brand voice, in 15+ languages

Replies in your brand voice, in 15+ languages

Dashboards you have to interpret

Dashboards you have to interpret

Dashboards you have to interpret

Ranked, costed actions with human expertise in the loop

Ranked, costed actions with human expertise in the loop

Ranked, costed actions with human expertise in the loop

Pricing hidden behind a sales call

Pricing hidden behind a sales call

Pricing hidden behind a sales call

Transparent pricing. Live in under a week.

Transparent pricing. Live in under a week.

Transparent pricing. Live in under a week.

See where your comp set is beating you, attribute by attribute.

Name your hotel and up to five competitors. We do the rest.

Proof

Results from live deployments

Napa Valley wine estate

3-in-1

intelligence layer

Guest sentiment, staff performance signals and visit patterns in one intelligence layer. A world-renowned Napa Valley wine estate deployment, benchmarked against comparable premium cellar door experiences in the region.

Professional man portrait

Napa Valley wine estate

3-in-1

intelligence layer

Guest sentiment, staff performance signals and visit patterns in one intelligence layer. A world-renowned Napa Valley wine estate deployment, benchmarked against comparable premium cellar door experiences in the region.

Professional man portrait

Pricing

Plans for one property through to a whole group

Annual plans, pay monthly or yearly. Every plan starts with a one-week free trial.

Lite

See beyond your own walls. Clearer answers.

$249

/mo

Elara: AI review responses in your brand voice

All major social platforms, languages covered

Emotion-to-spend Intelligence Report: which experience attributes drive your revenue

Peer benchmarking: how you compare on every attribute

Social Reputation Dashboard

Conversational AI: Ask Elara anything about your review data

Lite

See beyond your own walls. Clearer answers.

$249

/mo

Elara: AI review responses in your brand voice

All major social platforms, languages covered

Emotion-to-spend Intelligence Report: which experience attributes drive your revenue

Peer benchmarking: how you compare on every attribute

Social Reputation Dashboard

Conversational AI: Ask Elara anything about your review data

Lite

See beyond your own walls. Clearer answers.

$249

/mo

Elara: AI review responses in your brand voice

All major social platforms, languages covered

Emotion-to-spend Intelligence Report: which experience attributes drive your revenue

Peer benchmarking: how you compare on every attribute

Social Reputation Dashboard

Conversational AI: Ask Elara anything about your review data

Pro

Deeper insight. Ready to deploy actions.

$449

/mo

Everything in Lite

Real-time survey integration

Action Points with robust Human Expertise in the Loop

Pro

Deeper insight. Ready to deploy actions.

$449

/mo

Everything in Lite

Real-time survey integration

Action Points with robust Human Expertise in the Loop

Pro

Deeper insight. Ready to deploy actions.

$449

/mo

Everything in Lite

Real-time survey integration

Action Points with robust Human Expertise in the Loop

Enterprise

For multi-venue operators and destinations.

Custom

Everything in Pro

Strategic and enterprise-level intelligence

Regional and portfolio-level reporting

Enterprise

For multi-venue operators and destinations.

Custom

Everything in Pro

Strategic and enterprise-level intelligence

Regional and portfolio-level reporting

Enterprise

For multi-venue operators and destinations.

Custom

Everything in Pro

Strategic and enterprise-level intelligence

Regional and portfolio-level reporting

Book a 30 min call.
Find what’s capping your rate.

600 Sneydes Rd, Werribee VIC 3030

FAQ

Questions operators ask us

Does this replace our reputation tool?

It goes further. Beyond sentiment, nrtureAI® scores attributes, benchmarks your comp set and ranks fixes by impact.

Does it handle multiple languages?

Yes. 15+ languages for both replies and analysis.

Do we need IT involvement?

No integration or hardware. Survey integration on Pro is set up with our team.

Can we try it first?

Yes. Every plan includes a one-week free trial.